True North Studio Archives

Prepare for nostalgia: In January, Atari announced the launch of video game-themed Atari Hotels, a partnership with GSD Group, Woz Innovation Foundation and Phoenix-based True North Studio. The flagship (atarihotels.com) will break ground in Phoenix this year. Reps were mum on details, so we let our imaginations run wild with our wish list. Asteroids Suite No lights in this space-ious hotel room – just the glow-in-the-dark asteroids and saucers. Brutalist room design mimics the game’s...

Atari Hotels, a new world-class video game-themed hotel, will be opening locations in cities across the U.S. with the first one right here in Phoenix. Atari was created in 1972 and is an iconic consumer brand and entertainment producer. The company is globally recognized as a pioneer in arcade games, home video game consoles and home computers. Atari has partnered with GSD Group, a leading innovation and strategy agency, and True North Studio, a Phoenix-based...