How a Party Decoration Company Pivoted with Parties Prohibited

Alyssa FuentesOctober 5, 2020
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What’s a party decoration company to do when big parties are verboten? Take it outside, says Mari Salas of Pretty Balloons AZ. Salas and her mother, Maribel Cardozo, are originally from Venezuela and started their entertainment company last year in Tampa, Florida. After moving to Mesa and rebranding as Pretty Balloons AZ, they started doing balloon twisting in restaurants and creating elaborate party decorations, from balloon versions of Disney princesses to helium-filled aquatic scenes. “We don’t just sell balloons. For us, this is art,” Salas says. “We put in all that we have, and we do it with passion.” When the pandemic hit, they transitioned to pop-up, no-contact balloon installations on people’s porches and car “parades” that have become popular the world over for safe, socially distant celebrations. “We are trying to do different things so people can celebrate life,” Salas says. “They need to celebrate birthdays, showers, everything. COVID-19 is here, but we are still living.”

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