by Madison Rutherford | Photography by Angelina Aragon
Jennifer Kaplan has always had the gift of gab. Voted “Most Talkative” in high school, the Valley native went on to earn a communications degree at Arizona State University. This September, she will celebrate 15 years since founding Evolve Public Relations and Marketing, the agency of record for Waymo, Phoenix Children’s and 100 more local and national clients. She also has a flair for fashion – her palatial walk-in closet reflects her affinity for one-of-a-kind pieces and bold accessories. “I want [the bag] that sells out because it was limited-edition, not because everyone has it,” she says. Following a summer trip to Southern Europe, Kaplan invited us to her Scottsdale home to peruse her trove of designer duds.
- Kaplan bought a cream Christian Dior bucket hat for her recent vacation in Italy and Greece. “I wanted a hat that would go with pretty much everything,” she says.
- Wall-to-wall shelves display Kaplan’s designer handbags. She’s been collecting Louis Vuitton, Fendi and Chanel purses for two decades.
- Kaplan rotates her luxury jewelry daily.“Kim Cattrall wore [Faraone Mennella earrings] in the Sex and the City movie,” she says.
- “When I’m feeling a little sassy, this top comes out,” Kaplan says of a blingy Alice + Olivia blouse.
- Silk Chanel trousers are a souvenir from a shopping spree in Capri, Italy. “I thought, ‘Not a lot of people would have these,’” Kaplan says.
- More than 50 pairs of shoes line Kaplan’s custom closet, including Stella McCartney platforms, Golden Goose sneakers, Jimmy Choos and Christian Louboutins – such as Pyraclou wedges, which she favors over the brand’s signature stilettos.




