Aioli Gourmet Burgers started six years ago as a food truck.
Now, the team behind Aioli has four food trucks and a fast-casual brick and mortar in Phoenix, with a second location slated to open in April inside of Fry’s Marketplace in Litchfield Park.
Aioli is the brainchild of three lifelong friends who combined their collective skillsets to create culinary success.
“One’s a chef, I was in a marketing background, the other one had a financing background, so we kind of all came together with an idea of doing gourmet burgers off of a food truck,” says co-owner Kyle Hollenbeck.
Fry’s approached Aioli for a partnership nearly a year ago as part of the grocery store’s plan to include restaurants in its expanding repertoire. Its first partner was Chompie’s Restaurant, Deli and Bakery, which has locations in Fry’s Marketplaces in Paradise Valley and Downtown Phoenix.
“We are looking forward to Aioli Gourmet Burgers joining the Fry’s family,” says Monica Garnes, president of Fry’s Food Stores. “It’s a great operation with an award-winning history, and we think our Litchfield Park customers are really going to enjoy the experience.”
That experience includes a menu full of fresh, chef-driven fare that includes burgers, salads, appetizers, sides and milkshakes.
Hollenbeck says the most popular menu item is the classic Aioli Burger, but his favorite is The Italiano, which features bacon, fresh mozzarella, basil, balsamic reduction and a basil-garlic aioli.
“It’s like a caprese salad on a burger,” he says.
Vegetarians can enjoy any of Aioli’s offerings by replacing the beef patty with a Beyond Burger. Aioli also serves up a meat-free falafel burger with hummus, pickled onion, mango sauce, cucumber and black pepper aioli.
The new restaurant in Fry’s will feature a cold case with take-home meal kits and bottles of the eatery’s signature aioli sauces.
The new location will garner a lot more traffic than Aioli’s current spot on 32nd Street and Shea Boulevard.
“We’re tucked away in a shopping center where we might get a couple hundred patrons a day coming through there,” Hollenbeck says. “We’re going to be inside of a Fry’s where we might get a thousand people in a day, so it’s a big difference for us as far as the foot traffic.”
Hollenbeck says he hopes that the Litchfield Park Fry’s location will be the first of many across Arizona.
“We’re really excited to see where this takes us, whether it’s just a new location and it’s something great to have on the westside or if a few years from now, you see 10 of these things in Fry’s,” he says.
Aioli Gourmet Burgers at Fry’s Marketplace
13730 W. Camelback Rd., Litchfield Park