Christopher HowleyNovember 2018
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Carry your nutritionist and personal trainer in your pocket with the Valley’s digital fitness gurus.

photo by Angelina AragonIn the ’80s, people at home sweated along to Jane Fonda’s exercise videos, in the ’90s it was Buns of Steel and in the mid-2000s it was the P90X DVDs. The millennial home-exercise evolution? Fitness gurus on social media and online. Over the past few years, the popularity of online workouts and personal trainers has taken off, with more and more people utilizing these expert resources from the comfort of their own home – and often for much cheaper than in-person rates. These Valley fitness fiends are available any time on your smartphone.

Sam Davis – The Instagram Influencer
Certified personal trainer and fitness nutrition specialist Sam Davis started her business through Instagram by providing workout and nutrition tips in micro-tutorials on her Instagram stories. She now has more than 28,000 followers and runs a YouTube channel where people can follow along even if they’re not part of her Mind + Body program, which emphasizes weight training and includes weekly check-ins and 24/7 phone support from Davis.
@samdavis19 on Instagram; samdavisfit.com

Randi Graves – The Pilates Powerhouse
Pilates and mat workouts are the focus for Randi Graves, a holistic health coach and the founder of Giving Consulting. Graves offers virtual coaching in private and group sessions, along with in-person meetups. She looks beyond weight loss to help clients with stress management and energy flow and incorporates meditation and spirituality. Virtual health coaching starts at $50 per session.
@randigraves on Instagram; givingconsulting.com

Hitz Fitness – The Gym Gunning for Digital Domination
Located in Central Phoenix, Hitz Fitness is a gym focused on personal training through scheduled and supervised group exercises, but you don’t have to even step foot in the building to try its workouts and coaching. Founder Matt Hitzhusen provides coaching and personalized macro-nutrient guidance online. Online coaching starts at $150 a month.
@hitzfitness on Instagram; hitzfitness.com
2505 E. Indian School Rd., Phoenix, 602-791-6419

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