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PeopleSpotlight: Jason Asher, Mixology Mentor

Madison RutherfordMarch 13, 2025

At his new venture, Juniper & Jigger Hospitality Co., the former busboy and GQ profilee offers a full suite of services to restaurant and bar clients, from glassware selection to menu design to the cocktails themselves.

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PeopleWhat’s in Your Red Carpet Kit? with Courtney Worth

Madison RutherfordMarch 7, 2025

As Oscars season approaches, Worth shares her red-carpet essentials.

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Space CaseSpace Case: Carry On

Madison RutherfordMarch 6, 2025

Travel into the design of this airline-themed bar in Downtown Phoenix.

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The PHiXA Phoenician’s Guide to Newport Beach: 13 Things to Do in Newport in 2025

Madison RutherfordFebruary 13, 2025

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WM Phoenix Open8 Golf-Related Instagrams to Follow During the WM Phoenix Open

Madison RutherfordJanuary 15, 2025

Follow these eight golf-related Instagrams to stay up to date during the tournament and beyond.

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Collections Dept.Collections Dept.: Heard Mentality

Madison RutherfordJanuary 8, 2025

The Heard Museum Shop is home to hundreds of authentic modern and vintage Native American jewelry pieces, like this 1970s Navajo necklace with intricate silverwork and bold turquoise settings.

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Space CaseSpace Case: The Starving Artist

Madison RutherfordJanuary 7, 2025

Since it opened last February, the laid-back Arcadia Lite cocktail lounge has garnered somewhat of a cult following for its dill pickle pizza,

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PeopleWhat’s in Your Cheer Bag? Hope Vickery

Madison RutherfordNovember 3, 2024

Hope Vickery, a registered dietitian at Mayo Clinic, trades scrubs for a cheer uniform three times a week.

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Space CaseSpace Case: Tell Your Friends

Madison RutherfordNovember 2, 2024

This sleek, subterranean cocktail lounge in North Scottsdale was envisioned by Creation Hospitality and Clive Collective using an unorthodox approach: reverse engineering.

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Medical Directory5 Enriching Elixirs

Madison RutherfordOctober 25, 2024

Packed with vitamins, antioxidants and amino acids instead of sugar, caffeine and alcohol, these local libations are a healthy substitute for your morning coffee or evening cocktail.

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Craft BeerArizona Craft Beer Awards & Festival Moves to Tempe this October

Madison RutherfordOctober 8, 2024

New venue, same great beer.

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ShoppingShopping Spotlight: Twigs and Twine

Madison RutherfordSeptember 6, 2024

Twigs and Twine owner Jill Roberts knows a thing or two about transformation. She started her midcentury-modern furniture and décor store as a modest side hustle and creative outlet.

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CuratorFeaturesThe 25 Best-Kept Secrets in Phoenix

Madison RutherfordSeptember 5, 2024

See the Valley in a new light with this guide to our intriguing past and offbeat present.

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Space CaseSpace Case: Oliver’s Modern American

Madison RutherfordSeptember 2, 2024

This contemporary neighborhood eatery was formerly the country’s first Polynesian-themed Dairy Queen, built by Ralph Haver in 1964.

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Desert DigestThe PHiX10 Valley Spots to Spend Labor Day Weekend 2024

Madison RutherfordAugust 30, 2024

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  • About Us
Charles Lohrmann

As managing editor and associate publisher of Texas Parks and Wildlife magazine, Charles Lohrmann experienced astounding natural wonders, from canoeing in Deep East Texas to trekking into the remote canyonlands west of Del Rio to view Archaic rock art. From TPWD, Lohrmann moved to Texas Highways, the award-winning Official Travel Magazine of Texas, where he was editor and publisher, and directed coverage of destinations in every corner of Texas. As editor of Texas Co-op Power magazine, he guided content development — including travel, history and culture — for the largest circulation publication in the state of Texas, reaching more than 3.5 million readers. Now residing in Santa Fe, N.M., Lohrmann has also traveled throughout Arizona many times, in particular to the Hopi and Navaho tribal lands, as well as to the Tohono O’odham nation.

Jenna Watters

Jenna Watters was born and raised in Sedona, Arizona, which is where her love of music began. She started singing in church as a young girl, joined a traveling choir that toured all over Arizona, and even helped teach the choir her senior year at Sedona Red Rock High School. In 2005, she graduated high school and spent a couple years at Arizona State University before she decided to travel around Europe, and it was during her travels that she decided that a career in music was calling her name. She linked up with her friend, Daniel Watters and they began writing songs via e-mail and would meet up during holiday breaks back home to Sedona to play small coffee shop shows for their friends and family. Fast forward to 15 years later; Jenna now lives in Austin with her husband Daniel and their son Johnny and has achieved her dream of becoming a full time musician with their band, The Watters. She also sings in various other side projects in town and teaches yoga on the side. Both Jenna and Daniel’s families still live in Arizona and they often travel back home for holidays and shows.

Jennifer Baluch

Jenn is a celebrated food influencer and a stand out in Arizona’s culinary scene. Honored as Best Food Influencer and recognized for her TikTok and Instagram accounts by PHOENIX magazine’s Best of the Valley, Jenn has become a trusted voice for food lovers across the state.

Her journey began during the challenging days of the Covid-19 pandemic, when she started spotlighting local restaurants to support struggling businesses.

Since then, Jenn has earned a reputation for her expertise in authentic Mexican cuisine, her passion for mom-and-pop eateries, and her love of dive bars and hidden gems.

Her genuine love for food shines through in her videos, where her expressions while tasting each dish say it all-no words needed.

Known for her honest yet thoughtful reviews, Jenn has built a loyal audience that appreciates her down-to-earth personality and approachability.

When she’s not discovering Arizona’s best bites, you might find her snapping selfies with fans or sharing her latest food finds.

Brian Goddard

Brian Goddard is a Scottsdale/Phoenix based Photographer, Videographer and Designer with a focus on Architecture, Food, Travel, Adventure, Garden and Lifestyle Content Creation.

Brian began his career as a Graphic Designer, Art Director and Photographer for Organic Gardening magazine and Organic Style magazine at Rodale, in Pennsylvania, Disney Adventures magazine in New York City, before relocating to Arizona to Design and Art Direct Phoenix Home & Garden magazine and PHOENIX magazine.

Brian has a lifelong interest in Adventure, Culture, Travel, Cuisine, Plants and Lifestyle, which makes Arizona a perfect place to Live, Work and Play.