Eat Beat Interrogation with James Piazza

Marilyn HawkesJuly 1, 2025
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Food industry veteran James Piazza recently opened Bad Jimmy’s in Scottsdale (in the former Starlite BBQ space), a second location of his wildly popular smashburger joint. Piazza started the business as a pop-up, with a griddle and a fryer, eventually graduating to a food truck before opening Bad Jimmy’s in Downtown Phoenix in 2023. Now that he’s opened a second brick-and-mortar, and soon to be a third location in Phoenix at the end of the summer, he sat down with PHOENIX to dish about his crazy good burgers – and the even crazier stories sizzling behind the scenes.

How did you get your start in the restaurant business?
I worked with Chris Bianco for 10 years and went from the bottom to the top. I washed dishes and wrapped sandwiches, and then I expressed interest in cooking and started making pizza and worked my way up to chef. He was a great mentor.

Do you miss the pop-up and food truck days?
I don’t miss it in the summer because it was like being in a tinderbox. It’s cool to reflect on where I grinded so hard to make it happen, and now I have restaurants with air-conditioning. It’s such a crazy transition of not having any employees to creating jobs and opportunities for people.

What makes a good smashburger?
It’s the science, the Maillard reaction [when the meat becomes crispy and browned] that gives it depth of flavor. For me, it’s also the textural contrast of lacy and crispy edges, a soft bun and juicy center and the American cheese that binds the beef together.

Photo courtesy James Piazza
Photo courtesy James Piazza

Tell us the craziest thing you’ve ever seen in a kitchen.
At Bianco at Town & Country, they have windows where you can see inside the kitchen. Some woman lifted her shirt and put her breasts against the window right in front of my face.