Wilderness Miracle Mile is the third Valley location for the award-winning brewer.
Arizona Wilderness Brewing intentionally took the words “brewing” and “Arizona” out of the name for its new Phoenix location near 16th Street and McDowell Road. Instead, it’s leaning into the Miracle Mile monicker, a nod to the historical business district in Phoenix that thrived in the 1950’s.
Wilderness Miracle Mile officially opened for business on Thursday, April 24 after months of refurbishing an old building formerly home to multiple businesses, including a commercial florist, a piano store, a jeweler, a laundromat, and the Stardust Tavern. Reuse is another passion near and dear to the folks at Wilderness.
“The adaptive reuse of buildings in and around Phoenix is central to AZW’s mission,” says Alyx Simon, marketing manager for Arizona Wilderness Brewing. “With new builds you are taking on a lot of resources and expansion of desert land. We are using a building that was already there and has a historic presence giving it a true heart and soul of Phoenix. The best buildings are the ones that are already built.”
The heart and soul of AZW beer production now shifts to the new McDowell location. All the brewing operations for Arizona Wilderness will soon take place out of Miracle Mile, which has more space and new equipment to allow for more efficiency and an increase in production capacity. Brewing out of the original Gilbert brewpub will come to an end in the near future, but that location doesn’t anticipate slowing down or losing vibes.
“Our Gilbert location will still remain the same great place!” Simon tells PHOENIX. “We may expand our seating opportunities to give room for more guests to come and visit us.”
In addition to nearly two dozen beers on tap, Wilderness Miracle Mile also has guest cider, mead and wine; along with its own cocktail menu and a full food menu of burgers, sandwiches, bowls and shareables. AZWMM caters to a lunch and dinner crowd, open 11am to 10pm every day of the week.
Wilderness Miracle Mile
1422 E. McDowell Rd., Phoenix
azwbeer.com/location/miracle-mile
