Four Peaks Partners with Arizona Cardinals to Release Red Bird Lager

Madison RutherfordSeptember 2019
Share This

Beer lovers and football aficionados rejoice – two local forces are teaming up to create a fan favorite.

Four Peaks Brewing Company and the Arizona Cardinals recently collaborated on a light, toasty lager with “a crisp finish that satisfies from kickoff to the final whistle,” according to an announcement on the brewing company’s Twitter page. The drink, which comes in a ruby red aluminum bottle, is dubbed Red Bird Lager.

Four Peaks has partnered with the Cardinals in the past, from sponsoring the Big Red Brew Haus and in-stadium grab-and-go beer stations to presenting “Tailgater of the Game” awards to fans with the most team spirit. This is the first time they’ve come together to create a beer. The brew is also a celebration of the NFL’s 100th season, colloquially referred to as the “Fantennial.”

According to Zach Fowle, Four Peaks communications manager and advanced cicerone, a sip of Red Bird Lager starts with a smooth sweetness and follows up with hints of toasted bread before a clean, crisp finish. “Like all of our beers, it’s designed to be drinkable and not too heavy on the palate,” he says.

The design of the bottle is all about Arizona pride. It features the Cardinals logo as well as an outline of the state. For the color palate, they chose something that would blend in with the Red Sea.

“We wanted to design something that would look good in the hands of a fan wearing a Cards jersey,” Fowle says. “So along with the Cardinals team logo, the bottle features the team’s iconic Cardinal red and black color scheme.”

Why aluminum bottles? Fowle says there are a few reasons. First, Four Peaks wanted to give Cardinals fans a beer they could drink wherever they decide to watch the game, and there is a plethora of places where glass bottles are banned, like the Cardinals Stadium.

“Second, as far as we’re aware, no craft brewery has ever sold a beer in aluminum bottles, so we felt it was about time someone tried,” Fowle says.

Four Peaks also considered the fact that some people prefer bottles and some prefer cans; Fowle says the aluminum bottle was a nice middle ground.

The brewing company packaged nearly 3,000 12-packs of the lager last week and will be doing another run of 2,000 cases in the next few weeks. Once they’re gone, Fowle says, they’ll likely be gone until next season.

Fans can find Red Bird Lager at Four Peaks pubs, the Cardinals Stadium, Wild Horse Pass, Lone Butte and Vee Quiva casinos, and select grocery stores and locations throughout the state.

“Cards fans are stoked on this beer! Since we’ve added the bottles to our coolers at our pubs, we’ve seen a steady flow of people in Cardinals jerseys carrying cases out the door,” Fowle says. “Fans from out of state are even asking us to ship empty bottles so they can add them to their collections of team merchandise. It’s exciting for all of us here to be part of such a devout following.”

For more than 50 years, PHOENIX magazine's experienced writers, editors, and designers have captured all sides of the Valley with award-winning and insightful writing, and groundbreaking report and design. Our expository features, narratives, profiles, and investigative features keep our 385,000 readers in touch with the Valley's latest trends, events, personalities and places.