“Life is what happens to you while you’re busy making other plans.” Jason Reidel cites the famed John Lennon quote often when discussing the beginning of the jewelry boutique he and his wife, Gorjana, founded in 2004. After Jason and Gorjana finished college at Arizona State University, they played around with jewelry-making, first selling pieces on consignment in boutiques in California. They eventually sold pieces in a trade show in New York, which led to...