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“Life is what happens to you while you’re busy making other plans.” Jason Reidel cites the famed John Lennon quote often when discussing the beginning of the jewelry boutique he and his wife, Gorjana, founded in 2004. After Jason and Gorjana finished college at Arizona State University, they played around with jewelry-making, first selling pieces on consignment in boutiques in California. They eventually sold pieces in a trade show in New York, which led to...

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In October, Laguna Beach jewelry boutique gorjana opened its 12th retail location at Scottsdale Quarter. Owners Gorjana and Jason Griffin Reidel met at Arizona State University. “Opening a store in Scottsdale is more like a homecoming, as our family has roots here,” Gorjana Reidel says of the beachy chic shop, which will showcase hand-picked crystals, a “power gemstone” wall, necklaces and more. gorjana.com