entrepreneur Archives

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When Ted Verderame received his first watch as a kid, it was the beginning of a lifelong passion. The Phoenix native got hooked on timepieces and grew his collection through high school and beyond. In 2018, the management consultant started his own watch business, Endatto. “The timing was right to follow through on the dream to be an entrepreneur,” Verderame says. “I also felt like there was an opportunity to create an attainable luxury timepiece...

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