Being in the fashion industry was never Damon Evans’ goal – it was a byproduct of his music empire. The entrepreneur founded Arena, a music production, distribution and streaming platform, in 1998 in the Biltmore area. In 2013, he launched a clothing arm, Arena Merchandising, in Downtown Phoenix. “It made perfect sense, because a lot of the artistic community is based in Phoenix,” Evans says. The idea: Have someone buy a band/musician T-shirt, give them...