Recent Survey Finds 70% of Parents Want Early Education Incorporated into Real Estate Developments

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Primrose Schools® works with Phoenix-area developers to add ‘learn’ to live-work-play communities

Primrose School of Grant Park is located in an adaptive reuse project in Atlanta, within the heart of the city’s oldest park. What started as a neglected warehouse was converted into a thriving mixed-use development, inclusive of office space, food-and-beverage offerings, retail and, of course, early education through Primrose Schools in a unique, period-specific urban design that takes use of many features of the original building.
Primrose School of Grant Park is located in an adaptive reuse project in Atlanta, within the heart of the city’s oldest park. What started as a neglected warehouse was converted into a thriving mixed-use development, inclusive of office space, food-and-beverage offerings, retail and, of course, early education through Primrose Schools in a unique, period-specific urban design that takes use of many features of the original building.

Primrose Schools, the premier early education and care leader with more than 480 schools nationwide and an incoming pipeline totaling 17 schools currently under construction, is working with developers and real estate professionals in Phoenix to deliver the missing piece for mixed-use communities – early education and child care.

Live-work-play developments have been on the rise over the last decade, with increasing popularity among young families. A recent nationwide survey conducted by OnePoll and Primrose Schools in April 2023 verified this trend with nearly 70% of respondents saying they wish developers incorporated more quality child care into their mixed-use projects.

The OnePoll and Primrose Schools study offered insight into the growing demand for live-work-play, and now, learn communities, where early education offerings are situated within mixed-use developments, so parents can easily access quality early education and care alongside residential, retail, and workplaces. A staggering 88% of parents surveyed said it was important to live and/or work near their child’s early education and child care center. Further, early education offerings like Primrose Schools act as an anchor that encourages foot traffic for surrounding businesses. OnePoll’s survey found that 87% of parents are more likely to shop at businesses located where their children are receiving child care.

Phoenix stands to benefit from an increase in nearby live, work, play, learn communities. Currently, nearly half of Arizonians are living in an area with little to no access to quality child care options according to the Center for American Progress. This trend has certainly been seen in Phoenix, which was recently named the no. 14 fastest-growing metro in the U.S.

“The data is clear. Families want the real estate industry to add learn to live, work, play developments,” said Nick Koros, chief development officer of Primrose Schools. “We’re encouraged by the continued interest from developers and brokers who recognize the long-term value early education brings to their projects and the communities they are built to serve.”

A Primrose school can be housed comfortably within mixed-use developments, multi-tenant offices, or in traditional stand-alone structures, while requiring fewer of the resources other tenants need. The child care facilities’ flexible site requirements include a minimum of 8,000 square feet for a location in an office building or similar commercial space, and a minimum of 10,000 square feet for converting a pre-existing building, while 40,000 square feet is needed to construct a school from the ground-up.

“We have committed franchise owners in Phoenix actively searching for locations to open their own Primrose school, in order to meet their community’s immediate child care needs,” noted Koros. “Our development team is working with local real estate owners and developers throughout the greater Phoenix area on a wide range of possible sites suitable for Primrose schools, and we look forward to forging additional relationships so we can expand access to all Phoenix children and families seeking quality early education and care.”

There are currently 12 Primrose schools in the Phoenix area, two more locations currently in development, and a robust list of franchise owners that are ready to purchase or lease sites in Phoenix and across Arizona. Local developers interested in partnering with Primrose can learn more online.

About Primrose Schools®

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Primrose Schools is the leader in providing premier early education and care to children and families in the United States. Founded in 1982, there are over 480 Primrose schools in 33 states today. Ranked the No. 1 child care franchise by Entrepreneur for six consecutive years and named as one of the best franchises to buy in America by Forbes, Primrose offers franchise owners the opportunity to invest in a financially rewarding and emotionally satisfying business while providing an essential service that delivers an unparalleled early learning experience for children and families in their community.

Each school is independently owned and operated by franchise owners who are provided a proven and time-tested business model and exclusive approach to early education, called Balanced Learning®. Primrose has franchising opportunities available in markets throughout the U.S. and is seeking qualified potential franchise owners to join the brand’s rapid expansion and mission to transform the future of early education. For more information, visit www.Franchise.PrimroseSchools.com, follow us on LinkedIn and Twitter, and explore our news site.