Jade Noble is the New Owner of Frances Boutique in Midtown Phoenix

Madison RutherfordNovember 24, 2021
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Jade Noble | Photo by Nadya Sanchez

In 2006, Georganne Bryant opened a small boutique on the corner of Camelback Road and Central Avenue in Phoenix. Its offerings – one-of-a-kind clothing, jewelry, home décor and locally made gifts – reflected her personality, mirroring her style, flair for careful curation and love for her local community. Even the shop’s name was personal. She affectionately called it Frances after her beloved grandmother.

When Bryant decided to retire in July, she wanted that personal touch to remain. Instead of simply selling the business, she sought someone who would put their own stamp on it while maintaining its original charm and authenticity. She wanted it to evolve.

Within days of her retirement announcement, she got nearly 40 inquiries. Phoenix entrepreneur Jade Noble highly revered the successful business that Bryant built and admired that it had become a kind of community hub, but she thought becoming its owner was out of reach. Around the same time, she went to lunch with Bryant, who encouraged her to go for it. She talked to her boyfriend and business partner, Manny Tripodis, who was also on board. “So, we made it happen,” Noble says.

Noble, who has a background in retail and bartending, also co-owns local bar Linger Longer Lounge. Besides a brief stint in Colorado, she has always called the Valley home.

Noble was in high school when Frances first opened. “It was a huge deal. There had been nothing like it before,” she recalls. “It was the first real boutique in Phoenix. It was one of the first things that made Phoenix feel like a big city.”

She acknowledges and respects Bryant’s wishes for the future of Frances. Her main goal, she says, is to keep it how its original owner intended it to be, but welcome emerging and exciting brands like Baggu and 7 for All Mankind. “Georganne really wanted it to continue and be a very special, curated place,” she says. “She really wanted someone that would keep it going and keep the original integrity but still change a little bit.”

She also aims to introduce elements of her personal style into Frances’ merchandise, a method she learned from Bryant. “You will find in Jade Noble a younger version of me with her own spicy sense of humor and a great eye for style and fashion,” one of Bryant’s recent Instagram posts reads.


Frances interior | Photo by Nadya Sanchez

Noble describes her style as differing each day, depending on her mood. You can find her in anything from overalls to yoga pants to flowy floral skirts. She loves to add a spark to each outfit with statement jewelry. And that’s what she intends to do at Frances – “spice things up a little bit,” she says with a smile.

Frances is a one-stop shop for one-of-a-kind gifts and even offers customized giftwrapping, and Noble prides herself on helping people find the perfect present for their loved ones. However, she also encourages customers to treat themselves. “It’s great to see people finding stuff for other people and being excited about it but making them feel good is the priority,” she says.

So far, Noble has kept all of Bryant’s staff and allows them to control important elements of Frances’ essence, such as the soundtrack. “I want people to feel like we’re happy to be here and we’re having fun,” she says. “I want them all to feel comfortable.”

She also emphasizes inclusivity. “I definitely want it to be somewhere that every person feels like they can shop,” she says.

This holiday season, Frances is bringing back its annual artisan fair, Crafeteria, where local arts, clothes, jewelry and food vendors like Iconic Cocktail Co., Naked Rebellion, Desert Dust Jewelry and Voyager Bakeshop sell their wares in a pop-up style market in the boutique’s parking lot. This year, there will be four chances to shop Crafeteria starting on Small Business Saturday (November 27) and every Saturday until Christmas.

Because of COVID, the event will be scaled down and spread out, hosting four to six vendors each weekend. The shop’s neighbor, Stinkweeds Record Store, will also be participating with a sidewalk sale and live DJs. “We’re so excited about Crafeteria, even though it doesn’t look how it usually does,” Noble says.

With the increasing popularity of online marketplaces, Noble says it’s especially important to support local and shop small. “You get that personal touch,” she adds. “And when you spend money at a local business, the money stays in your community.”


Frances exterior | Photo by Nadya Sanchez

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