Fashion A’Fare Highlights Food, Fashion and Flowers

Madison RutherfordMarch 5, 2020
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Scottsdale Fashion Square will spotlight fashion, food, flowers and fun at its Fashion A’Fare event March 5 through 8.

Presented by Caesars Republic Scottsdale, a new non-gaming boutique hotel slated to open near Fashion Square next year, the festivities kick off on Thursday, March 5 at 5 p.m. with the unveiling of the Floral Mannequin Collective in the mall’s Luxury Wing. Mannequins will serve as the canvas for one-of-a-kind works of art designed by florists, artists and luxury brands.

On Friday, March 6 at 8:30 a.m., Fashion Square and Neiman Marcus will host Runway for Research, a ticketed brunch benefitting the Translational Genomics Research Institute (TGen), a nonprofit dedicated to developing earlier diagnostics and smarter treatments for common and complex diseases.

At 11 a.m., Jimmy Choo will exhibit its spring and summer collection with an exclusive reception for Colleen’s Dream Foundation, the state’s leading ovarian cancer research organization.

Melanie Sutton, Fashion Square’s manager of marketing, says giving back to the community is an important component of the event. It also aims to showcase the shopping destination’s Luxury Wing, which started in phases in 2017. It is now home to a slew of designer brands and ritzy restaurants.

“The goal of the expansion was to create not only a defining luxury area, but also to bring in more dining destinations,” Sutton says.

Those dining destinations include Nobu, Toca Madera, Tocaya Organica, Ocean 44 and Zinqué. Notable brands in the Luxury Wing include Salvatore Ferragamo, Jimmy Choo and Carolina Herrera.

Friday’s festivities will also be complemented by in-store experiences and surprises for shoppers. Burberry is bringing a special summer collection preview from Rodeo Drive and Jo Malone will be hosting pressed flower box decorating.

“Various brands are doing special events,” Suttons says. “Some are tied with charity and some are featuring exclusive collections.”

The fun continues on Saturday, March 7 with retailer and restaurant demonstrations in the Grand North Valet Circle from 11 a.m. to 3 p.m. Attendees will be treated to raffle prizes and giveaways throughout the presentations. At 4 p.m., Arizona State University’s School of Art design students will put on a fashion show.

Sunday, March 8 is jam-packed with jollity to participate in, including a flower bouquet station, a fitness exhibition by Fabletics, Peloton trial rides, juice and smoothie sampling by Sunlife Organics, a pop-up farmers market and a coding skills workshop and augmented reality experience hosted by Apple.

Fashion A’Fare also serves as a fundraiser for the St. Vincent de Paul food bank. San Francisco-based artist Gretchen Roëhrs created a custom floral fashion illustration, which was placed on a branded tote bag. Those who make a $30 donation will receive the tote, with all proceeds benefitting St. Vincent de Paul. Tocaya Organica will also be debuting the floral-inspired Full Bloom Spritz. A portion of sales of the beverage will benefit St. Vincent de Paul.

“We’re very fortunate to have the ability to partner with these charities and raise the funds that are necessary,” Sutton says.

She also mentions that everyone is welcome to the event, whether they’re a fitness freak, fashion junkie or art appreciator.

“It’ll be a whole extravaganza and we hope you can join us,” Sutton says.

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