Photo courtesy Eli Kogan
Los Angeles transplant Eli Kogan melds logistics and fun at his Scottsdale automotive haven.
As a vintage Porsche collector, Eli Kogan was sick of “cars and coffee” meetups with cheap doughnuts and vendors turning social experiences into sales pitches.
“There’s so much passion and funding behind this hobby that there had to be a way to take these enthusiasts, put them in a space and have experiences that you couldn’t otherwise imagine in a private, upscale environment,” he says. His solution: OTTO Car Club, the sleek, 49,000-square-foot facility he opened last November in North Scottsdale.
OTTO hosts seminars, whiskey tastings, product introductions and open time in its contemporary loft clubhouse, which overlooks a car storage/display room and boasts a wet bar, conference room and kitchen. “There’s no checkered flag floors and neon signs,” Kogan says. “You could walk in here and appreciate the design of the space if there was a wall here and no cars.”
On the practical side, OTTO stores, manages and maintains cars, from washes to international transportation. “Members have access to our own dedicated app,” Kogan says. There are two membership levels: Social (access to facility, amenities and events) costs $5,500 a year and Executive (Social plus car storage and collection management) costs $8,500 a year (storage ranges from $400-$1,000 a month). Kogan will cap membership at 175. “We’re getting closer and closer to the halfway mark.”
Los Angeles native Kogan chose Scottsdale for his venture because it’s “the perfect storm of a huge car culture – you have auctions here every year, you have great weather for the cars, you have a built-in economy and social aspect.”
OTTO isn’t the only local enterprise breaking the car clubs and warehouse storage molds. In March, the $40 million APEX Motor Club opened in Maricopa with a clubhouse, restaurant, pool, car condos and more than 4 miles of track. Founding members include Barrett-Jackson CEO Craig Jackson and two-time Indianapolis 500 winner Arie Luyendyk.
“People want experiences more than anything,” Kogan says. “And this is an experience.”