What’s in your…iPhone?

Leah LeMoineFebruary 2019
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Publicist Charlotte Shaff shares her top apps for managing life as a work-at-home mom.

“My phone is basically my best friend,” says publicist Charlotte Shaff. “Because I work for myself, I am out and about a lot, and I’m never not working.” As owner of The Media Push, a Phoenix public relations firm that specializes in small businesses, she manages social media and media relations for upward of 10 clients at a time, in addition to pro bono projects for nonprofits and the parent-teacher organization of her sons’ Central Phoenix elementary school. “When I started out in PR, I didn’t have an office, so I had to learn from others, and social media was just coming up… Then it became like my office [water] cooler… I don’t have anybody to work with, so I have to catch up with people on social media.” Shaff shares the apps that keep her work-at-home mom life running smoothly.

Her newest obsession: Instacart. “It’s basically an app that helps me get groceries where I don’t have to actually go to Safeway or Costco,” she says. The app lets her fill her virtual cart, clip coupons for her boys’ favorite things – deli turkey and Little Bites snack muffins – and then coordinate home delivery.

“If I need to create a flyer either for a client, or for social media or even my PTO, I can create it on Canva, which is one of my favorite apps.”

Last year, Shaff battled breast cancer. True to form, she documented her progress on social media. “I did a lot of Instagram stories… I would say, ‘I’m sitting in the recliner. I’ve taken two naps today. I can’t wait to get these drains out.’ … [Social media is] not just me promoting myself, it’s me being real. You’re gonna hear the good and the bad.”

Shaff met her husband, physician assistant John Shaff, because both football fanatics had season tickets to Arizona Cardinals home games. They now take their sons Jake, 9, and Eric, 7, to games, and Shaff follows the Cards on the team’s official app. “I still gotta keep up with my Cardinals, so whatever is going on with them – trades and all that stuff.”

Shaff tames her naturally curly mane with periodic blowouts. “When I need something like a blowout, I have the Drybar app, so that’s nice – convenience.”

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