The Tavern Hotel
Cottonwood serial entrepreneurs Eric and Michelle Jurisin gave their prized property a revamp in early 2018, expanding the hotel to 41 “retro rustic” rooms with tile and wooden floors. A warm front lobby with Edison lightbulbs, vertical “hanging gardens” and a cool upstairs lounge with goldenrod Adirondack chairs encourage guests to linger.
904 N. Main St.
928-639-1669, thetavernhotel.com
Verde Valley Wine
Arizona wine continues to flow in Cottonwood. The Verde Valley Wine Trail and the Verde Valley Wine Consortium joined forces to create a new website with streamlined resources for visitors. The Verde Valley Wine Festival returns May 12 at a new location, Clarkdale Town Complex. This year, a portion of the proceeds from ticket sales will benefit The Clarkdale Foundation and the Arizona Vignerons Alliance.
vvwinetrail.com; verdevalleywinefestival.com
Restaurants
There’s a foodie bonanza underfoot in Cottonwood, with half a dozen restaurants opening in the past few years. We have our eyes (and stomachs) on Colt Grill (barbecue and craft cocktails), 3 Kings Kasbar (Moroccan-inspired tapas), Muse Bistro (New Orleans-inspired Cajun and Creole), Merkin Osteria (locally sourced Italian and wine) and Bing’s Burger Station (Americana fare; reopening under new ownership).