When Jon Ford travels the state talking to groups about wellness, he asks people the first word that comes to mind when he says “health.” “Every single time it’s doctors, medicine, hospitals,” says Ford, director of strategic initiatives at Vitalyst Health Foundation, a statewide advocacy organization. After that, “it’s always ‘Well, I should lose weight and exercise more.’ This is the default frame that we have in America, that health is either ‘health care,’ or...