The Return of the Scrunchie

Leah LeMoineOctober 29, 2019
Share This
https://www.phoenixmag.com/wp-content/uploads/2019/10/PHM1119CU07-1280x1920.jpg

Scrunchies – those voluminous early-1990s hair ties – are back in a big way, with celebrities from Jennifer Lopez to Selena Gomez donning them on the red carpet. Paradise Valley-based Pomchies makes scrunchies from swimwear fabric scraps in spirit colors (to coordinate with your favorite sports teams) and fashion colors, which include these new fall patterns ($3.99-$4.50 each; $10 for a pack of three; pomchies.com). Carrie Bradshaw may not approve of the trend’s resurgence, but the Hadid sisters do – Gigi and Bella have been photographed wearing them on yachts and at Coachella. Rocking them at Lake Pleasant and M3F is the same, right?