Scottsdale Publicist Debuts How-To Business Book

Leah LeMoineNovember 22, 2023
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On the surface, Scottsdale publicist Nicole Myden’s debut book, You Are Worthy of Publicity: A Small Business Owner’s Guide (self-published, $27.44), is a manual showing entrepreneurs how to connect with local media and discern if hiring a public relations professional (and which kind) is right for them – there’s intel on building a PR toolkit, pitching media and leveraging publicity. But this distillation of Myden’s more than 20 years in the industry, working for clients both local (LGO Hospitality) and national (Disney), is also informed by her spirituality, with affirmations, visualization exercises and meditations on purpose – as a human, beyond business. As soulful as it is pragmatic, it’s a must-read for small business owners looking to level up in life.