Senita Athletics Brings Athleticwear to Mothers and Mothers-to-Be

Motherhood shouldn’t be an obstacle to exercising in comfort. That’s the philosophy behind Phoenix-based Senita Athletics, which is bringing its popular women’s athleticwear to mothers and mothers-to-be. “What we’re really hoping to accomplish is to just make women feel great… in what can be a very challenging and intense journey,” CEO Liz Pogue says. “Make them feel as comfortable as they possibly can when they’re working out, [from] when they’re 38 weeks pregnant to when they’re two weeks postpartum.” The Senita Mom line offers a variety of products, from nursing sports bras to belly-supporting workout bottoms. “Our mission is really to offer incredibly high quality products at an affordable price point that helps to empower women both through the products as well as the community,” Pogue says. Order online or check site for local stockists. senitaathletics.com