Jason Shelby and his husband and business partner, Wade Parkins, wanted to bring L.A. fashion to Phoenix. “The designers behind them are our favorites, and they’re avant-garde brands,” Shelby says. “It’s really hard to find them, especially in a physical store… We wanted to offer our customers something that they can’t really get [elsewhere].” They founded Now or Never, a Roosevelt Row boutique, in 2017. They also offer home décor, textiles and house accessories. Because their stock is ever-changing, it’s important to snap up treasures when you find them. “That’s sort of where Now or Never comes into play,” Shelby says. “Sometimes people will come back for something and it’s gone.”
Now or Never
1001 N. Central Ave., Phoenix
480-676-0076, nowornever.shop
MM6 Maison Margiela
Eagle Sweatshirt
$449
Rachel Comey
Supply Shirt
$395
Comme des Garçons
PLAY x Converse Chuck Taylor All Star 70
$150
Brain Dead
Tani Sunglasses
$179
KARA
Cobra Chain Camera Bag
$495
Comme des Garçons
Copper and Concrete Fragrances
$165
