Shopping: Now or Never

Angel GonzalezDecember 6, 2021
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Jason Shelby and his husband and business partner, Wade Parkins, wanted to bring L.A. fashion to Phoenix. “The designers behind them are our favorites, and they’re avant-garde brands,” Shelby says. “It’s really hard to find them, especially in a physical store… We wanted to offer our customers something that they can’t really get [elsewhere].” They founded Now or Never, a Roosevelt Row boutique, in 2017. They also offer home décor, textiles and house accessories. Because their stock is ever-changing, it’s important to snap up treasures when you find them. “That’s sort of where Now or Never comes into play,” Shelby says. “Sometimes people will come back for something and it’s gone.”

Now or Never
1001 N. Central Ave., Phoenix
480-676-0076, nowornever.shop

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MM6 Maison Margiela
Eagle Sweatshirt
$449

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Rachel Comey
Supply Shirt
$395

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Comme des Garçons
PLAY x Converse Chuck Taylor All Star 70
$150

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Brain Dead
Tani Sunglasses
$179

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KARA
Cobra Chain Camera Bag
$495

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Comme des Garçons
Copper and Concrete Fragrances
$165

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