Read it: No Reserve by Letitia Frye

Leah LeMoineAugust 11, 2020
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Letitia Frye’s self-help guide/memoir opens with an auction. It’s a fitting premise for the woman Alice Cooper dubbed The Auctiontainer. Frye has presided over hundreds of auctions in her storied career, from her humble beginnings hawking car parts to her current headlining gigs auctioning off dream vacations and high-ticket items to benefit charities like St. Jude Children’s Research Foundation. But in No Reserve (Sound Wisdom, $15.99), the item on the auction block isn’t a trip to Sonoma or a diamond bracelet – it’s your life. In the rest of this chatty and inspirational yet straight-shooting book, Frye shares 11 strategies to “cast off the reserve,” an auction term meaning minimum bid, “you’ve placed on yourself and start living your authentic, absolute life.”

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