The Return of the Scrunchie

Leah LeMoineOctober 29, 2019
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Scrunchies – those voluminous early-1990s hair ties – are back in a big way, with celebrities from Jennifer Lopez to Selena Gomez donning them on the red carpet. Paradise Valley-based Pomchies makes scrunchies from swimwear fabric scraps in spirit colors (to coordinate with your favorite sports teams) and fashion colors, which include these new fall patterns ($3.99-$4.50 each; $10 for a pack of three; Carrie Bradshaw may not approve of the trend’s resurgence, but the Hadid sisters do – Gigi and Bella have been photographed wearing them on yachts and at Coachella. Rocking them at Lake Pleasant and M3F is the same, right?

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