The Return of the Scrunchie

Leah LeMoineOctober 29, 2019
Share This
https://www.phoenixmag.com/wp-content/uploads/2019/10/PHM1119CU07-1280x1920.jpg

Scrunchies – those voluminous early-1990s hair ties – are back in a big way, with celebrities from Jennifer Lopez to Selena Gomez donning them on the red carpet. Paradise Valley-based Pomchies makes scrunchies from swimwear fabric scraps in spirit colors (to coordinate with your favorite sports teams) and fashion colors, which include these new fall patterns ($3.99-$4.50 each; $10 for a pack of three; pomchies.com). Carrie Bradshaw may not approve of the trend’s resurgence, but the Hadid sisters do – Gigi and Bella have been photographed wearing them on yachts and at Coachella. Rocking them at Lake Pleasant and M3F is the same, right?

For more than 50 years, PHOENIX magazine's experienced writers, editors, and designers have captured all sides of the Valley with award-winning and insightful writing, and groundbreaking report and design. Our expository features, narratives, profiles, and investigative features keep our 385,000 readers in touch with the Valley's latest trends, events, personalities and places.