Self-Care Strategy

Leah LeMoineJuly 2019
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Photo courtesy Massage Envy
Photo courtesy Massage Envy

Scottsdale’s Massage Envy is the No. 1 employer of wellness professionals in the U.S. Who knew?

Tim Weiderhoft won’t rest until cowboys in Wyoming cap a long day of ranch work with deep-tissue massages. “It’s our only state we’re missing out of the 50,” says Weiderhoft, vice president of franchise development for Massage Envy.

The ubiquitous wellness chain – known for affordable body work and a pioneering membership program that now counts 1.4 million members – was founded in Scottsdale in 2002. Since then, it has expanded to more than 1,150 franchise locations in 49 states, with combined annual sales of more than $1 billion.

“Something we’re very proud of is we’re the largest employer of wellness professionals in the United States, with a franchise system that’s made up of more than 35,000 wellness professionals,” Weiderhoft says.

That system got a novel boost in May, when Coral Gables, Florida-based private equity firm Trivest Partners hired former Massage Envy vice president of national operations Robert Fish to help Trivest and partner National Envy Development acquire and build 75 multi-unit Massage Envy franchises across the U.S. “They really wanted to be students of our brand, and they looked to us to help them with how they were growing their business,” Weiderhoft says.

Massage Envy has continued to evolve as a result of market trends toward holistic self-care, Weiderhoft says. “When I started with the brand in 2014, we were primarily a massage business that did a little bit of facials,” he says. “Now we are a thriving skin care business with a large segment of growth in our retail side as well as the development of the first national stretch program that covers all 49 states.”

In Arizona, Massage Envy employs 125 people in its corporate office (still in Scottsdale) and an additional 1,200 people in its 39 franchise locations.

“As Arizona continues to grow, we will match that growth,” Weiderhoft says. Now if only he could crack the Wyoming market.

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