Food blogging is more involved than it looks. “People think, ‘Oh, it’s just a little hobby,’” says Melissa Stadler, the Gilbert mom of four behind one of the Valley’s most successful food blogs, Modern Honey. “The things you have to learn are unbelievable.” The two-time Pillsbury Bake-Off Contest finalist and Food Network Bake Sale Contest winner taught herself coding, photography, marketing and search engine optimization. “I kind of was able to marry something that I love to do with something that makes me money, which isn’t always the easiest.” She let us browse her kitchen MVPs.
