Scottsdale aesthetician Emme Diane primes for expansion of her skincare services.
Long before beauty bloggers were teaching YouTube followers how to contour and cat-eye, preteen Emme Diane locked herself in the bathroom and gave the mirror mock tutorials on face washing.
“I think I was born to do this,” the North Scottsdale-based aesthetician says. “I’ve had problematic skin my entire life, and I remember as a kid I used to have sleepovers with friends and they’d line up to have me do facial treatments on them or pop pimples on their backs. With my first allowance, I went down to the corner market to buy Noxzema and CoverGirl makeup to try to fix my skin.”
Diane became a certified aesthetician 18 years ago, first working in spa aesthetics – “fluffy facials” – then in medical aesthetics, working for several doctors in her home in Marin County, California. She started her own business five years ago, eventually moving to Orange County and, in January of this year, to the Valley to set up operations at The Beauty District at Desert Ridge Marketplace in North Phoenix.
“I wanted to couple the spa/relaxing experience with more of the medical/clinical,” she says. Diane started formulating her own products out of necessity. “I’d seen a lot of changes in the industry where products that used to work for people weren’t anymore,” she says. “I needed something not only to work on me, but [also to maintain] integrity with my clients – when I recommend something to them, knowing that it would work.”
Her line now includes 28 products for different skin types and concerns, from acne to aging, as well as one-on-one skin consultations. The cleansers and creams range from $15-$64 (emmediane.com). “We’re kind of in that middle price range, where I want to be,” Diane says. “I want to be able to help people, but I want to have good, quality products with the best ingredients that are possible, and that’s one area I don’t skimp on.”
Where she does skimp: packaging and fragrance. “They don’t have those great fragrances,” Diane says, contrasting her straightforward products with department store institutions. “I always tell people, ‘There’s nothing that great or exciting about my products, other than that they work.’”
In October, healthcare behemoth UnitedHealthcare conducted a survey analyzing Americans’ opinions and habits regarding various aspects of healthcare. Five key findings:
More Americans are using technology to access health information and care.
This year, 42 percent of respondents said they would use telemedicine, up from 37 percent in 2016.
Most people underestimate the link between lifestyle and disease.
Only 23 percent of respondents recognized that 80 percent or more of premature chronic conditions are connected to controllable decisions, i.e. diet, exercise and smoking.
Most people believe they are ready for open enrollment for health insurance.
72 percent of respondents said they are prepared.
More people understand basic insurance terms, but not enough.
Only 9 percent of respondents successfully defined all four basic health insurance concepts: plan premium, deductible, co-insurance and out-of-pocket maximum. It’s embarrassingly low, but it’s an improvement from 2016’s 7 percent.
People prefer live support.
More people would rather speak with a customer service representative regarding an issue – 84 percent this year, compared with 78 percent last year.
App Corner: Arena Rocker
You can’t put the toothpaste back in the tube, as the saying goes. Phoenix entrepreneur Damon Evans had the same realization about music-streaming services: Once people got access to free tunes, there was no going back to the days of scouring CD racks. To meet consumers where they are and redirect financial gains to musicians, Evans developed Arena Music, a free app that promotes merchandise sales, allows users to stream exclusive content and pays musicians monthly royalty payouts via BitCoin. The app is available on iOS and Android devices. arena.com
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