“We have people that have been the CEOs of companies, the heads of law firms, and the only time they’re really made to feel stupid is asking someone for help with their phone or their computer,” says Matt Munro, co-founder of tech education firm GroovyTek. “There just didn’t seem to be a service dedicated to the knowledge and education side of IT support, as opposed to, ‘Let me just fix it and not show you how to do it.’”
Cue GroovyTek (groovytek.com) and its stable of “trainers,” who offer personal coaching sessions (an introductory rate of $200 nets you three sessions, each an hour long) on topics including app downloads, cloud storage, contact syncing, photo backup and even text lingo, demystifying kids’ and grandkids’ OMWs and LMKs so generations X and older can know WTF is going on.
“We took the approach of a personal trainer for fitness and applied that notion to a personal trainer for technology,” Munro says. “Whatever the clients’ individual goals or areas that they’d like to develop or become confident in using – they dictate the agenda.” Munro says 99 percent of sessions are conducted in clients’ homes or offices, since IT help hives like Apple’s Genius Bar and Best Buy’s Geek Squad can be intimidating.
The company launched in 2016 and, though Munro and co-founders Alex Rodas and Greg Boman are based in Denver, they always had their sights set on Arizona. They opened a Scottsdale HQ with five employees this January and plan to employ a dozen by December. “We are laser-focused on developing Arizona,” Munro says. “I think there’s a large quantity of lifelong learners.”
Who knows? GroovyTek may even move here completely IRL B4YKI.
Phoenix couple Jenna Swartz Wachs and David Wachs took a page out of Pavlov’s book when they developed the Barking Mat ($89, barkingmat.com), a WiFi-enabled “smart” floor mat that aims to house-train dogs.
Here’s how it works:
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