Chips off the Old Block

Written by Christopher Roth Category: Lifestyle Issue: August 2018
Group Free

Furniture is a family business for Glendale’s Pereida-Rice clan.

photo by Tony ByrdA few years ago, Tristan Pereida-Rice found himself in an empty apartment in pricey Santa Monica, Calif., short on cash and without furniture. “I needed at least a bed to sleep on,” he says.

“Growing up, my siblings and I would watch my dad in his workshop, seeing him construct and deconstruct things,” Pereida-Rice says. “It inspired us to believe we could build anything.” Including his own bed.

$99, Floating Nightstand; photo courtesy Pereida–Rice woodworkingHe purchased lumber from Home Depot and kept it simple. He had a limited skill set, so he didn’t want to over-design it. “When it came down to the more technical aspects of wood-working, I would lean heavily on YouTube and trade magazines,” Pereida-Rice says.

He posted pictures of the final product on Facebook and Instagram and received a flurry of positive comments. Inspired by the overwhelming interest, he and his siblings Kalen, Ashton and Amras – all hospitality industry vets – decided to combine their love of customer service with their new wood-working skills (the other Pereida-Rices were inspired to learn along with their brother). They moved to Arizona and started Pereida-Rice Woodworking.

$299, Jerome Nightstand; photo courtesy Pereida–Rice woodworking“The foundation of the company has been built on attention to detail in every single piece of furniture, and focusing on all the right things – [from using] the highest quality of wood, down to making sure we have it packaged perfectly for delivery,” Pereida-Rice says.

The Pereida-Rices use American black walnut and Alder hardwood from Oregon and Washington to make tables, beds, nightstands and customer requests. All milling, sanding and trimming is done in their Glendale shop. They don’t have a showroom – they sell directly to customers on Amazon, Etsy and Houzz.

The goal? “Solid wood at attainable prices,” Pereida-Rice says. “It’s a simple motto.”

Pereida-Rice Woodworking
pereidarice.com

$2,799, Kingman Bed Frame; photo courtesy Pereida–Rice woodworking