Furniture is a family business for Glendale’s Pereida-Rice clan.
“Growing up, my siblings and I would watch my dad in his workshop, seeing him construct and deconstruct things,” Pereida-Rice says. “It inspired us to believe we could build anything.” Including his own bed.
He purchased lumber from Home Depot and kept it simple. He had a limited skill set, so he didn’t want to over-design it. “When it came down to the more technical aspects of wood-working, I would lean heavily on YouTube and trade magazines,” Pereida-Rice says.
He posted pictures of the final product on Facebook and Instagram and received a flurry of positive comments. Inspired by the overwhelming interest, he and his siblings Kalen, Ashton and Amras – all hospitality industry vets – decided to combine their love of customer service with their new wood-working skills (the other Pereida-Rices were inspired to learn along with their brother). They moved to Arizona and started Pereida-Rice Woodworking.
“The foundation of the company has been built on attention to detail in every single piece of furniture, and focusing on all the right things – [from using] the highest quality of wood, down to making sure we have it packaged perfectly for delivery,” Pereida-Rice says.
The Pereida-Rices use American black walnut and Alder hardwood from Oregon and Washington to make tables, beds, nightstands and customer requests. All milling, sanding and trimming is done in their Glendale shop. They don’t have a showroom – they sell directly to customers on Amazon, Etsy and Houzz.
The goal? “Solid wood at attainable prices,” Pereida-Rice says. “It’s a simple motto.”
The 10 Hottest Neighborhoods of 2020
Our roundup of metro Phoenix’s hottest areas for living and investment... five years from today. ...
21 Cool Staycations
ULTIMATE RESORT AND STAYCATION GUIDE ...
Neighborhoods We Love
Whether you’re relocating or just recreating, the Valley’s diverse and distinctive neighborhoods offer a host of haunts to explore. From family friendly enclaves to hidden historic ’hoods, plus meccas for outdoorsy types, foodies an...
7 Splendid Swimmin’ Holes
We take you on a tour of Arizona’s best shady spots to get wet ...
101 Things to Do in Arizona
Your Arizona membership dues aren't current until you tap our definitive list of uniquely AZ-centric events and experiences. ...