The Sparkle Bar Debuts in Old Town Scottsdale

Written by Leah LeMoine Category: Health & Fitness Issue: September 2015
Group Free

The Sparkle Bar / Photo courtesy J Public RelationsHold onto your blush brushes, ladies. Arizona's first full-service makeup bar opened last week in Old Town Scottsdale, providing Valley women with a luxe, personalized makeup experience beyond the department store cosmetics counter.

It was “born out of necessity,” says Alexandra “Alex” Bradberry, who co-founded The Sparkle Bar with friend and business partner Leiah Scheibel. Bradberry needed her makeup done for a wedding she was in, but Scheibel, a professional makeup artist, was already booked. Scheibel offered to make Bradberry an appointment at a department store, but Bradberry wasn't feeling it – too often, she'd encountered makeup artists who didn't know how to handle her textured skin, who put on so much makeup she didn't recognize herself, or who spent the entire session trying to sell her products. She knew other women must feel similarly, and the seed for The Sparkle Bar was planted.

The road to opening wasn't easy – they even had to craft and lobby for a bill to ease restrictions on makeup artists – but it's been worth it, the ladies say, to ensure their original vision came to fruition.

“What we wanted to do, and what sets us apart, is our kits are all hand-curated and we don't sell any product, so there's no pressure of the sale,” Scheibel says. “The client is able to come in and have an application based on her lifestyle, based on how much time she wants to spend in the morning and how her makeup looks on a regular basis anyway.”

The Sparkle Bar is located in a bright, inviting space in Old Town Scottsdale with sleek white and silver chairs, flowers, fashion books and other feminine touches. They have an in-studio team of artists as well as location teams who can make house calls or be booked for photo shoots. The Sparkle Bar team is equipped to do makeup for special occasions like weddings, proms, holiday parties and even elaborate Halloween looks, or do easy and natural everyday applications, quick fixes and touchups for women on their way to work or a date. They even have an app to streamline appointment-booking and to share social media updates and specials.

“We're all about convenience, giving you your day and your time back,” Bradberry says. “We're creating a service for women who have never had access to something like this before – providing individualized applications for the modern woman... who values convenience and affordability.”

At the end of the day, says Bradberry, “There's nothing you really can't do when you feel flawless.”

Scheibel chimes in, “And like yourself.”

The Sparkle Bar
4200 N. Marshall Way, #7
Scottsdale, 480-941-3438

The Sparkle Bar Owners Leiah Scheibel and Alex Bradberry / Photo courtesy J Public Relations