Why do you participate in Arizona Restaurant Week?
It helps drive business in and, most importantly, it gives us an opportunity to showcase the restaurant to new diners.
What will be on your Arizona Restaurant Week menu?
What works best for us is to put things on the menu that are representative of the Stockyards. We’ve been here 70 years next year and we are very beef-centric, obviously, and we stay true to that with our core menu. We do a three-course meal. [You get a] choice of house salad and we always offer three soups: a tenderloin chili, steak soup and a soup of the day. For entrées, we do an 8 oz. filet and a 16 oz. cut of prime rib and then we also do seafood gratin with lobster, shrimp and scallops baked in a garlic cream sauce with garlic toast. We offer three of our most popular desserts: pecan pie that we make in house, sour cream cheesecake and a chocolate layer cake.
How do you compete against the big steak chains?
You just have to be good every day – there’s an old adage in the restaurant business – “You’re only as good as your last meal served.” It’s really true and I honor that. It doesn’t matter how good you were yesterday, you have to do it again today and you have to do it with every plate. Our dinners include a relish tray and a bread basket with biscuits and cornbread with honey butter (also included on the Restaurant Week menu). Dinner always comes with a choice of soup or salad and a potato. When you add $10 for a salad and $10 for a potato (at a steak chain), you’re $20 more than I am for the same dinner, and we’re going to stick with that.
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