mind over batter
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Mind Over Batter
Gwen Ashley Walters
February, 2012, Page 139
Photo by Nicole Roegner
Eyeing the freshly baked cupcakes at Mind Over Batter’s girlie-hot-pink storefront in Tempe presents a dilemma: Of the 20-plus flavors, which should you order? Some have wacky names like Dark Vader (chocolate cupcake with dark chocolate buttercream) and the even-wackier Dark Helmet, a riff on Rick Moranis’ character in the 1987 movie Spaceballs (chocolate-chocolate chip cupcake with decadent fudge icing).
There are seriously flavorful cupcakes without winky-names, too, like the chocolate chip-studded red velvet; a delightful, tender strawberry cupcake with chocolate frosting; and a crazy-good caramel mocha with a coffee toffee topping.
“We’re all about texture in a cupcake,” co-owner Ashley Kaiser says. “All of our cupcakes have tender cake bases and creamy frosting, but all are topped with some kind of crunch, whether it’s cookie crumbles, crushed candies or sugar crystals.”
Kaiser and her partners are celebrating Mind Over Batter’s first anniversary on Valentine’s Day, with plans to open more shops in Gilbert, Scottsdale and the West Valley in the coming year. Pick up a single cupcake for $2.99, a half-dozen for $16.99 or a dozen for $31.99.
Mind Over Batter
1805 E. Elliot Rd., Tempe
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