Friday, January 30, 2015



Yeast of Eden

Arizona’s oldest company is still making dough the old-fashioned way. Just more of it.

From the outside, Holsum Bakery’s sprawling Phoenix facility shows the wear and tear of 66 years. The generic-looking, weather-beaten warehouse on South 23rd Avenue backs up to its two lifelines – the railroad tracks to the north and Interstate 17 to the east – and doesn’t even bother with an entrance sign. Only the scent of fresh-baked bread hints at the hubbub inside, where a marvel of state-of-the-art automation – mixers, ovens and packaging machines connected by a spider web of steel conveyors – transports thousands of loaves of bread destined for lunch pails and dinner tables throughout the state.


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Wild West Makeover

In the spirit of our Wild West cover story, we offer this round-up of Western-themed amenities and services in the Valley.

Arizona Cowboy College
If you’re looking to learn how to lasso a wild mustang (or just how to ride a tame one), this is a great place to start.
30208 N. 152nd St., Scottsdale


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¶lim¶The Wild West


Forget every truth you hold to be self-evident: Arizona in the 1870s and 1880s was practically a Bizarro world version of our modern state. Back then, calling a man a “cowboy” wasn’t a compliment but fighting words. Mexico impatiently urged the United States to seal the porous border and stop Americans from stealing their property. And white males who disliked the federal government came to Arizona to get away from Republicans.


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From Drink to Clink

On May 24, 1917, the Prescott Journal Miner reported the arrest of Henry Schuerman, under the headline “Wine of Home Make Gets 3 in Bad,” as follows:

“This is the tale of the harrowing fate of 100 gallons of good homemade wine.


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Vine Before Its Time

Arizona’s modern love affair with wine is barely 30 years old, but their courtship dates back to the 16th century.

Stephen Schwartz waited years to drink the label-less bottle of wine he’s holding in his hands. When the time finally comes, he’s almost too afraid to open it. “How do you taste a wine like this?” he asks. “You certainly don’t ask your wine-loving friends over. To tell you the truth, I


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Celluloid Sendoff

Cudia City is remembered as much for the Hollywood glamour it bestowed on the fledgling desert city as the Westerns produced there. Located at the northwest corner of Camelback Road and 40th Street, the replica frontier town was a well-trafficked film and TV production spot from 1939 until it was redeveloped in the 1960s. 


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Spaghetti Western

Situated on a Wild West movie set, Cudia Restaurant attracted Hollywood stars and foreign dignitaries – but none outshone its host, Italian nobleman Salvatore Cudia.

If a restaurant is a reflection of the talents and charisma of its owner, Salvatore P.B. Cudia set a high bar for fine dining in Phoenix for almost two decades. Already an accomplished sculptor, painter, photographer, musician, inventor, voice coach, and movie director, Cudia was also fluent in six languages by the time he entered the Valley’s hospitality


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